Direct email

Direct email - approach doctors by email for both recruitment and marketing purposes

• Reach the entire medical profession or a smaller target group of your choice at once.
• Raise awareness, educate, activate and generate interest in a fully customised way directly to your doctor's own email.
• Newsletters are proven to have the best ROI, with an average open rate of over 20%.

What is a direct email?

A direct email is a direct electronic mailing delivered directly to your doctor's email inbox.

Target your message by specialty

With the direct email, you can target your message by specialty and/or medical district. Choose from all 50 medical specialties. The total number of recipients is around 24 000 people.

Content of the direct email

The content of the mailing is entirely up to you, both in terms of layout and content. It can include text, images, your company logo, links, etc. The subject matter can be, for example

• an invitation to a training event or webinar
• a recruitment advertisement or employer image building content
• launching and talking about a new product
• a newsletter about your company

Ad guidelines

• HTML-formatted email material is required for sending
• The easiest way to create an HTML file is to use a free email marketing tool such as MailChimp. We use the Lianamailer system to send the message.
• The design of a newsletter is different from that of a normal web page, so please ensure that you follow the basic principles of newsletter design when preparing the material.

Making the direct email in Lääkärikompassi

• We also offer an additional service of HMTL file preparation (500 € + VAT).
• For the production we need your content: text (word), images and logos (png, jpeg, gif), links, graphic instructions/colour codes and any layout requirements.
• If you order the production of a direct email, please contact us 2 weeks before the sending date so that we can book for it to be made.

Steps for booking a direct email

1. Select the type of message, whether it is a marketing message or a recruitment-related message.
2. Click on the "pen" on the right to open the menu and select the category of the message
   ➜ professional or marketing mail
3. Do a target group search
   ➜ by specialty and/or medical district
4. Book a time for it to be sent
5. Name the title on the summary page (bottom left)
6. Confirm your order on the summary page
7. In the next step, add the text
8. Click on the title to add an attachment
9. Export your message as a file (or paste the HTML code) to Neula at least 7 days before the reserved sending date
10. The content will be checked by Lääkärikompassi before sending.

If the content is approved, the email will be sent at 07.00 on the selected day.
The report will be displayed in Neula after transmission.

Pricing and service description

The prices are subject to VAT.

Terms and conditions

Confirmed bookings can be cancelled 30 days before the sending date free of charge. Cancellations made more than 7 days before the sending date will be charged 50% of the price of the email. If the cancellation occurs after this, we will charge 50% of the price of the email.

• The sending date can be chosen from the available dates at the time of booking.
• HTML-formatted e-mail material must be in our service 7 days before the date of dispatch.
• The content will be checked by Medical Compass and once approved, the message cannot be edited.
• The email will be sent at 7.00 a.m. on the selected day.
• The report is available on the Neula service after transmission.
• Lääkärikompassi reserves the right to make changes.
• The following text will be added at the end of each newsletter:

You will receive this type of newsletter up to two times a month. This newsletter is produced by "Customer name".You can manage your newsletter preferences on Fimnet.
The addresses are taken from the register of Lääkäriliitto. The register of addresses is managed by Lääkärikompassi without passing it on to the author of the newsletter.

Kirjautumalla palveluun avautuvat palveluiden yksityiskohtaisemmat kuvaukset.