Banner ad guidelines
Banner ad quidelines
General instructions
Please submit materials through the copy links provided in the order confirmation or via email laakarikompassi@laakariliitto.fi
3 days before campaign start date.
Laakarilehti.fi | Fimnet.fi | Potilaanlaakarilehti.fi
- Static jpg, gif, png or animated gif
- Flash and 3rd party tag not suitable
- Size according to reservation
- Include the link/URL address where the advertisement should be directed to when clicked
Lääkärilehti newsletter
- Banner size: 300 x 250 px (max. 100 kb)
- Static jpg, gif, png (flash and 3rd party tag not suitable)
- Include the link/URL address where the advertisement should be directed to when clicked
Formats accepted:
Static JPEG, PNG, GIF |
Animated GIF |
HTML (3rd party tag) |
|
Lääkärilehti.fi | x | x | x |
Fimnet.fi | x | x | x |
Potilaanlääkärilehti.fi | x | x | x |
Lääkärilehti newsletter | x |
Sizes:
Lääkärilehti.fi | Fimnet.fi | Potilaanlääkärilehti.fi | Lääkärilehti newsletter | |
Parade | 980x400 px (200 kt) | 980x400 px (200 kt) |
980x400 px (200 kt) |
|
Parade mobile | 300x250 px (100 kt) | 300x250 px (100 kt) |
300x250 px (100 kt) |
|
Giant box | 600x250 px (150 kt) | 600x250 px (150 kt) |
600x250 px (150 kt) |
|
Box | 300x250 px (100 kt) | 300x250 px (100 kt) |
300x250 px (100 kt) |
300x250 px (100 kt) |
Log in | 140 x 350 px (100 kt) |
|||
Log out | 140 x 350 px (100 kt) |
|||
Skyscraper 1 | 140 x 350 px (100 kt) |
|||
Skyscraper 2 | 140 x 350 px (100 kt) |
HTML5 banner guide
The HTML5 banner is delivered by email to laakarikompassi@laakariliitto.fi. The banner must comply with the following guidelines:
An HTML5 ad is like a small and light HTML page. It can be done with, for example, Adobe Edge or Google Web Designer tools, or coded purely with a text editor.
- There is one text file named index.html in the material
- Related material (css, js and images) can be placed in the folders referenced in the index.html file
- The HTML5 material is delivered as one compressed zip file, which contains all the files related to the ad.
- Use unique ad-specific tags, categories, variables and functions in the ad
- Open clickable addresses in a new browser window (_blank)
- The ad is published on the website inside an iframe. Click tracking must be done according to separate instructions for it to work.
- The file size of the ad is calculated by calculating the total size of all files related to the ad.
- The number of downloadable files attached to the ad should be moderate
- The sound of the ad must not start without user intervention
- It is good to indicate the size of the banner with the meta tag in the <head> section as follows:
<meta name="ad.size" content="width=300,height=250">
General instructions for the material:
- place the necessary css inside the html file
- optimize the first load time by delaying the loading of large files and interactive sections
- optimizes image sizes and preloads images as needed
- avoid distracting animation and flashing
- avoid heavy animations
- avoid heavy JS libraries
Click tracking in HTML5 ads
In order for the ad's click tracking to work, a clickTag must be placed in the material in accordance with the IAB's instructions:
https://iabtechlab.com/wp-content/uploads/2016/04/HTML5forDigitalAdvertising2.0.pdf
In the simplest way, this is added to the <head> section of the html file with the JavaScript variable clickTag, which contains the click address as follows. The content of the address can be recorded as a static value or as a value produced by a function.
<script>
...
var clickTag = 'address';
...
</script>
<a href="javascript:window.open(clickTag,'_blank')">
<img src="bannerimage.jpg">
</a>
The address can also be blank, but this must be provided with the data. In any case, make sure that there is a line in the <head> section of the HTML file:
var clickTag = '';
Other instructions
We recommend to test the banners with the most common versions of the most common browsers (Chrome, Firefox, Edge, Safari).
If the material arrives late, is technically inoperable or its content is questionable in terms of its intended environment, we can't guarantee the start of the campaign at the agreed time.
Campaign statistics
We deliver the results of the campaign to the customer after the campaign ends.
Kirjautumalla palveluun avautuvat palveluiden yksityiskohtaisemmat kuvaukset.